DORIAN USHERWOOD
MANAGING PRINCIPAL CONSULTANT
I am passionate about Brand, Digital, Operations, and stellar Creative.
Defining the Infinite. We are your second opinion.
About Your Why
Partnering with entrepreneurs, senior executives, teams, companies and organizations to help make them the best version of themselves. With extensive experience working alongside start-ups, executives, founders, marketing, operations, technology, talent management and learning development.
The unfortunate reality is that ugly truth is hard to swallow and when the current existence is delivering tangible benefits, there’s no urgency to create potential risk by embracing change. While it’s difficult to argue with success, the ancillary and often unseen costs are prohibiting the very best that could be offered or acheived.
New ideas bring the excitement that sometimes goes untamed which can lead to considerable fumbles resulting in missed opportunities. There are times when all the i’s have been dotted, t’s crossed and a comfortable stride is achieved. That’s when innovation is mandatory and often missed.
The beauty in any of these moments is that Definity Mind is equipped to guide the journey to the best of what’s next. The process of defining infinite possibilities balanced with a client’s valuable institutional knowledge can lead to aligned outcomes designed to light the fuse leading to better experiences.
Demonstrated Experience with Leading Brands
CREATIVE DIRECTION
Inherently gifted to create, blessed with the ability to bring dreams and reality to drive solutions that lead to revenue.
EXPERIENCE DESIGN
End-to-end cohesive experiences begin with determining how you want your brand to be remembered at every stage of the journey.
BRAND STRATEGY
The heartbeat of your business and how others experience your products and services, resides within your brand.
DIGITAL STRATEGY
Navigating the digital conversation demands a clear understanding of the needs of your target audience and their needs.
AGENCY STRUCTURE
Executive sponsored leadership in developing internal agency-level teams, systems, and rules of engagement.
MARTECH STACK
The equipment your team’s roster is given to play the game cannot rely on an antiquated systems architecture.